TV Appreciation Sendungsbeurteilung

Qualitative Methods in TV Research – Appreciation Peter Diem There are two basic approaches to practically-oriented qualitative television research. One is based on data delivered as the result of appreciation scaling. Such data can be collected by meter, diary, phone…

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2004 Online Research at GfK 6 S.

Online Research 2000-2004 at FESSEL-GfK Peter Diem January 23, 2004 Quantitative Research via the WebQuantitative market research using the Internet as a carrier medium is going into its fifth year at FESSEL-GfK. Not counting a number of pilot questionnaires and…

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1996 ORF Audience Research 12 S.

Peter Diem Audience Research in Austria: History, Design and Recent Research EindingsAbstract Although early audience research in Austria was facilitated by innovative con-tributions of social scientists such as Paul Lazarfeld, it was not until the 1980s that the discipline received…

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